Alfa Blue

Alfa Blue is one of Amsterdam's oldest sex shops, a men-only gay institution that's been quietly serving the city since 1985, just a few minutes from Central Station on Nieuwendijk. Refreshingly under the radar and unpretentious, it's stocked with a solid range of movies, sex toys, lubricants and other gay paraphernalia, plus four private cabins fitted with movie screens for a little extra visual company while you browse. No frills, no fuss—just a straightforward, long-running address for gay men looking for gear or a discreet detour, right in the busy heart of the shopping district.