DeMask

DeMask is a pioneer of exclusive fetish wear, a world-renowned latex boutique that first opened its doors on Zeedijk in 1990 under founder Steve English, with its early designs handmade in a tiny basement workshop just steps away. Since then, it's grown into an international name, with sister stores across Europe and the US, while staying true to its craft roots: everything is made on-site by skilled artisans, offering some of the thickest, longest-lasting latex in the city. The professional, welcoming staff, happy to guide newcomers as much as seasoned fetish enthusiasts, help you find or custom-design the ultimate outfit, whether sexy, sophisticated, bizarre, or playful, alongside masks and toys, with leather, rubber, and even vegan-friendly options too. A must-visit for anyone serious about latex, right in the heart of the old city.