ES Collection Barcelona

ES Collection Barcelona is the flagship store of one of the city’s most internationally recognizable gay men’s fashion brands. Located at 239 Consell de Cent in the Eixample district, the boutique sits close to Gaixample, Barcelona’s principal LGBTQ+ neighborhood. The current store opened in 2023, replacing the brand’s former address at number 263 on the same street. With more than 300 square meters devoted to ES Collection and its sister label Addicted, it is considerably more than a small underwear shop. This is the place to explore the full Barcelona-born universe of swimwear, underwear, sportswear, casual clothing and decidedly less casual sexywear.

ES Collection was founded in Barcelona in 2006 and continues to design and manufacture its products locally. The brand has since expanded internationally, but visiting its hometown flagship provides a particularly complete experience. The store is modern, spacious and colorful, with far more room to browse than in many specialist menswear boutiques. Collections are clearly displayed, making it easy to compare cuts, colors and fabrics without having to excavate through a mountain of tiny briefs. Staff can also help with sizing and fit, which is useful when the difference between “confidently fitted” and “requiring immediate medical assistance” is sometimes only one size.

Underwear remains one of the main attractions. Expect briefs, boxers, trunks, thongs, jockstraps, bodysuits and bottomless styles in designs ranging from practical everyday basics to pieces created for nights when practicality has graciously agreed to stay home. ES Collection is particularly known for body-conscious cuts and pouch technologies designed to provide support while enhancing the male silhouette. The choice of colors, prints and materials is extensive, so both minimalists and men who believe fluorescent mesh counts as a neutral should find something suitable.

The swimwear selection is equally important, especially in a city where a trip to Mar Bella’s gay beach can quickly become an unofficial fashion show. Options include swim briefs, bikinis, trunks, shorts, board shorts and more daring styles. Many designs use quick-drying materials, anatomical cuts and enhancing structures. Whether you want something streamlined for swimming, a statement piece for a pool party or a swimsuit whose primary duty is attracting attention, the selection covers a broad spectrum.

The flagship also carries gym wear, T-shirts, tank tops, polos, shorts, trousers, hoodies, jackets, harnesses and accessories. Addicted products are available alongside ES Collection, providing even more colorful and provocative choices. Bags, caps, socks, jewelry, towels, footwear and men’s cosmetics complete the range. Products are generally positioned at designer prices rather than bargain levels, although seasonal promotions may make a visit particularly tempting.

The boutique primarily caters to gay men and is deeply rooted in queer fashion culture, but anyone interested in bold men’s clothing is welcome. It is a retail store, not an adult venue, and there is no dress code or age-specific crowd. The atmosphere is open and professional, making it accessible even if this is your first encounter with a jockstrap that appears to have been engineered by an aerospace laboratory.

ES Collection Barcelona currently opens from 10 am to 9 pm Monday through Saturday and is closed on Sunday. Its location is convenient for combining shopping with lunch, drinks or nightlife in Gaixample. Universitat, Urgell and Passeig de Gràcia metro stations are all within walking distance. Allow more time than expected: what begins as a quick search for new swim briefs can easily become a complete wardrobe intervention.

For gay travelers, ES Collection is an authentically Barcelona shopping experience. The brand combines Mediterranean color, unapologetically sexy menswear and local production with a distinctly queer sense of confidence. Visit before heading to the beach, a Pride celebration, a circuit party or simply because your underwear drawer has been behaving far too responsibly lately.