Prowler Soho

Prowler Soho is Europe's best-known gay lifestyle store, a Soho institution just moments from Old Compton Street, and a fixture of the LGBTQ+ scene since 1974. Its rainbow-flagged corner store, almost a gateway to the gay village as you arrive from Piccadilly Circus, spreads over two floors packed with clothing, swimwear and underwear from top international brands, alongside books, magazines and queer zines up front, and a second section of fetish gear, harnesses, leather, latex, poppers, lube and toys. Smart, clean, and welcoming rather than seedy, with friendly, knowledgeable staff, it's the go-to shop for anyone kitting out for a night in Soho, and it distributes local LGBTQ+ press like QX too.