French Rugby players belong to the pantheon of gay fantasies for a while now, especially since the launch of the Dieux du Stade annual calendar. Riding on this wave and the phenomenal success of French dating website "adopte un mec" (adopt a guy), the Brive la Gaillarde tourism office, a French city located east of Bordeaux and north of Toulouse, just launched a new advertisaing campaign called "Adopte un Gaillard" (adopt a strapping lad) to promote the city via rugby, one of the major attractions of this destination.
This campaign is based on a competition that offers the opportunity to win a special moment with players of the local rugby team and share with them a unique experience : lunch or dinner in private, backstage tour, personal training session, ...
Two very suggestive video teasers support this competition, including one with a kitten (!):
Competition ends in January and will be relayed on social networks.