Adopt a Rugby Player, Brive's very friendly campaign
Sept 30 2013
by Marc Dedonder

Adopt a Rugby Player, Brive's very friendly campaign

French Rugby players belong to the pantheon of gay fantasies for a while now, especially since the launch of the Dieux du Stade annual calendar. Riding on this wave and the phenomenal success of French dating website "adopte un mec" (adopt a guy), the Brive la Gaillarde tourism office, a French city located east of Bordeaux and north of Toulouse, just launched a new advertisaing campaign called "Adopte un Gaillard" (adopt a strapping lad) to promote the city via rugby, one of the major attractions of this destination.

This campaign is based on a competition that offers the opportunity to win a special moment with players of the local rugby team and share with them a unique experience : lunch or dinner in private, backstage tour, personal training session, ...

Two very suggestive video teasers support this competition, including one with a kitten (!):


Competition ends in January and will be relayed on social networks.

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