Pride Factory

Pride Factory is a large LGBTQ+ store located at 2365 Wilton Drive in Wilton Manors, the proudly queer city surrounded by Fort Lauderdale. After operating for more than 25 years from its former location on Fort Lauderdale’s 13th Street, the business moved into the heart of the Wilton Drive entertainment district. Today, it remains one of South Florida’s best-known shopping destinations for gay men looking for underwear, swimwear, sportswear, party outfits, accessories and more intimate supplies. Think less traditional department store, more gay holiday survival kit—with considerably better jockstraps.

The shop is particularly popular for its extensive selection of men’s clothing. Depending on the current inventory, customers can browse tank tops, T-shirts, athletic wear, fitted shorts, denim, socks, hats, sunglasses, bags and other accessories. The cuts and styles generally reflect the confident, body-conscious aesthetic associated with South Florida’s gay scene. Whether you are shopping for a relaxed afternoon on the beach, a workout, a night on Wilton Drive or an outfit that technically contains very little fabric, the selection covers several levels of visibility.

Underwear and swimwear are two of Pride Factory’s specialties. The store carries briefs, bikinis, trunks, thongs and jockstraps, as well as fitted swim shorts and more revealing beachwear. Brands presented through its online shop include names familiar to gay menswear enthusiasts, such as Addicted, Cellblock 13, Nasty Pig, 2EROS and St33le, although the available labels and sizes can change. This variety makes Pride Factory particularly useful for travelers who want to try items on rather than gamble on an online size chart written by someone with very optimistic ideas about waist measurements.

Beyond clothing, Pride Factory has traditionally stocked LGBTQ+ gifts, Pride merchandise, novelty items, greeting cards, home accessories and rainbow-themed souvenirs. Its adult section may include sex toys, lubricants, condoms and other sexual wellness products. Some merchandise is therefore intended for adults, but the business itself is a retail store rather than a sex club or cruising venue. The atmosphere is generally open, brightly lit and suitable for browsing without pressure.

The clientele is predominantly LGBTQ+, with a particularly strong following among gay men. However, Pride Factory welcomes the wider community, including lesbian, bisexual, trans, non-binary and queer shoppers, allies and anyone searching for Pride-related products. Its location in Wilton Manors gives the store an authentic connection to the neighborhood rather than the feeling of a temporary rainbow display assembled for June and forgotten by July.

Pride Factory sits directly on Wilton Drive, close to many of the area’s gay bars, restaurants, cafés and nightclubs. It is easy to include the store in an afternoon walk or visit it before an evening out. If you have suddenly realized that your suitcase contains nothing suitable for a pool party—or that your current underwear is not emotionally prepared for Wilton Manors—this is a practical place to correct the situation.

The store also operates an online shop, but visiting in person offers a much broader sense of its scale and allows customers to compare fabrics, cuts and sizes. Prices vary according to the brand, with both everyday pieces and more premium gay fashion available. Sale sections and promotions may offer useful bargains. Check the return conditions before purchasing underwear, swimwear or adult products, as hygiene rules commonly limit exchanges in these categories.

Current opening hours should be confirmed directly before making a special journey, particularly on holidays. The official website lists the Wilton Manors address and telephone number, while social listings occasionally display different unit numbers within the same shopping area. Travelers should therefore rely on the latest information published by Pride Factory.

For gay visitors to Fort Lauderdale and Wilton Manors, Pride Factory is more than a souvenir stop. It is a long-established queer retailer offering practical vacation essentials, unapologetically sexy fashion and enough rainbow merchandise to make subtlety entirely optional. Come for a swimsuit, stay for the underwear wall, and leave with at least one item you had absolutely no intention of buying.