To  our valued community,

Let’s get right to the point: today, we’re asking for your help. Please join our team of investors by participating in our Wefunder crowdfunding campaign (minimum investment: $100, approximately €85). The funds raised ( $140K+ to date, a heartfelt thank you to the 300+ participants!) will help misterb&b pass  this very difficult period, and vigorously bounce back as soon as travel resumes.

The Covid-19 coronavirus crisis hit us right when our growth was exceeding 20% per month, thanks to the addition of a large catalogue of LGBTQ-friendly hotels on our platform last December. Travel restrictions abruptly halted this growth, preventing us from reaching the break-even point and becoming profitable for the first time. For seven months now, misterb&b has been in hibernation mode with dramatic cost reductions, a hiring freeze, temporary unemployment, pay cuts, and the aid  of governmental and private relief funds.

Despite these efforts, and the partial return of our activity between June and September, we must admit that the months ahead are going to be extremely difficult. In our hearts, we do not believe that travel will resume for real before the summer of 2021. That’s nine  more months to go!

We hate to interrupt your day with this message, as we can imagine you have other things to read or do. But there you have it. If every person who opened this email, and could  afford it, joined our team of investors on WeFunder (minimum investment is $100, around €85), misterb&b could continue to thrive for years to come, and offer the entire LGBTQ travel community the opportunity to experience  a more welcoming world.

When we created misterb&b, many told us that it would never work, claiming  the “market” was too small. Yet, six years on misterb&b has grown to become the world’s largest LGBTQ-friendly accommodation booking site. Our teams (around twenty people currently) work tirelessly on a daily basis to offer you the best possible experience. By becoming an investor, you will show them how much their work means to you.

We imagine that most recipients will ignore this message. We just hope you take a minute to  think about the importance of a platform like ours in your life as an LGBTQ traveler. Imagine the next time you search for a LGBTQ-friendly stay, you realize that misterb&b no longer exists? This is not what we want, and we can imagine it’s not what you want either. We thank you all for your time and attention.

Read More
Jan.
07
2017

Fort Lauderdale Launches Campaign Featuring Transgender Models
Jan. 07 2017
by misterb&b

Fort Lauderdale Launches Campaign Featuring Transgender Models
Campaign Featuring Transgender Models © Greater Fort Lauderdale Convention & Visitors Bureau

The Greater Fort Lauderdale Convention & Visitors Bureau launches a new global marketing and advertising campaign on January 9th, featuring three transgender models. By doing that, Fort Lauderdale becomes the world’s first destination to use transgender models in mainstream destination advertising. Greater Fort Lauderdale’s campaign, which also features straight, gay and lesbian models, follows the destination’s long and storied history in LGBTQ marketing and is directed at a largely millennial and younger mind-set audience to showcase the destination’s image as an authentic, diverse and inclusive brand.

The new advertisements, covering a full-spectrum of destination lifestyle experiences, will appear in print, digital, television, radio and social media throughout South Florida, New York, Boston, Chicago, and in national outlets such as New York Times’ T Magazine, USA Today Travel Magazine, Passport, ManAboutWorld as well as on Spotify, Pandora, Hulu and in the destination’s collateral, website and e-blasts. 

Fort Lauderdale trans travel

The campaign had an early premiere in New York City on December 31, 2016 and January 1, 2017 with a Times Square billboard video featuring Isabella Santiago, a Venezuelan model and 2014 Miss World Transgender. Viewed by millions, the video formed the backdrop to New York City’s famous New Year’s Eve ball drop. Campaign imagery was shot throughout Greater Fort Lauderdale/Broward County, capturing a “beach and beyond” showcase of some of the destination’s most popular areas, including Fort Lauderdale Beach, Hallandale Beach, Deerfield Beach and Wilton Manors.  

“Using Trans models in our mainstream campaign says who we are as a destination; cosmopolitan, edgy, diverse, inclusive, authentic and accepting,” says Richard Gray, Managing Director LGBTQ Market, Greater Fort Lauderdale Convention & Visitors Bureau. “We are the only destination in the world that is using Trans people in mainstream marketing initiatives. That is a huge statement in itself highlighting this destination’s commitment to diversity, inclusion and equality. We want all travelers to GFL to be free to be themselves, to be free to be accepted, and most of all to be safe and respected.”

Fort Lauderdale trans travel

“I’m proud that we continue to be a leader in marketing innovation,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau. “We’ve established a popular and highly recognized destination brand presence that reflects the authentic experiences that people today, regardless of age, gender, religion or race, seek when they travel.”    

 The Greater Fort Lauderdale Convention & Visitors Bureau has been proactively targeting and welcoming the LGBTQ market since 1996, when it became the first Convention & Visitors Bureau with a gay-centric vacation planner, and dedicated website on a CVB homepage in the US. Since then, the destination has continued to break down barriers and facilitate essential visibility for the LGBTQ community at large. The destination now welcomes 1.5 million LGBT travelers annually, spending ~$1.5 billion. This past fall Greater Fort Lauderdale was selected as the site of the Southern Comfort Transgender Conference, the largest Trans conference in North America, which had taken place since its founding more than two decades ago in Atlanta.

 

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Wherever you're headed, don't forget to add us on Instagram, Facebook and Twitter and share your travel pictures using the hashtag #ExperienceYourPride. We'll share the best pics with our global LGBTQ travel community! Share your host story or Local Tips about what to do in your city, and make a video to promote your listing. Interested? Then just email us at stories@misterbandb.com and we'll get back to you.

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